Enhancing Resilience of Eastern Border: Latgale – where the European Union begins

Objet du marché

The campaign addresses the Country Communication Strategy priority of strengthening trust that the European Union stands with people in Latvia’s Eastern Border Region and supports its security, resilience and long-term development. Latgale forms part of the external border of both the EU and NATO and faces heightened geopolitical uncertainty alongside demographic and socioeconomic challenges that affect people’s ability and willingness to live, work, invest and plan their future in the region. Significant EU-supported investment and action are already contributing to security, infrastructure, entrepreneurship, employment, education, healthcare and community development in Latgale. At the same time, attitudes towards the EU in the region are less positive than nationally. In June 2026, 35% of respondents in Latgale considered Latvia’s EU membership a good thing, compared with 49% nationally, while 46% described it as neither good nor bad. These findings underline the need for communication that is locally relevant, credible and connected to people’s everyday priorities and ambitions. The campaign will address uncertainty about the opportunities available in Latgale and whether they can lead to a secure and sustainable future. It will connect people’s ambitions with practical opportunities and next steps, while demonstrating the EU’s role as a reliable long-term partner that helps people, businesses and communities turn ambitions into action. In parallel, it will strengthen recognition across Latvia of Latgale as a capable, culturally distinctive and strategically important part of Latvia and the European Union. This matters because perceptions beyond the region shape the wider environment for tourism, cooperation, investment, relocation and return, and therefore influence Latgale’s opportunities for long-term development. Planning, implementation, monitoring and evaluation. Fine-tuning of campaign’s strategy and tactics, selection of human-interest stories of EU opportunities, messaging according to the audience sub-segments and events and actions, stakeholder relations with 9 municipalities. Development of all campaign assets and content, event concept and content, media planning, media partnerships and cooperation, baseline study and post-evaluation, reporting

Codes CPV

• 79341400 — Services de campagne publicitaire

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